I was in the store earlier looking to try something new. Something that's summer! I'm thinking a nice vodka / lemonade mix with a fresh squeezed lime would be perfect. And then it hit me. I don't know which brand of vodka I want. 

 

So now I'm looking and looking trying to decipher whether I'm in a triple or a quadruple distilled mood. After becoming slightly frustrated, I ended up narrowing down my selection by choosing the bottle that looked the best. Packaging in many cases is more important than the actual product.